AI Insights · Timothy · October 2025
Top 5 Play Pass Games on Android in the UK: Q3 2025 Performance Overview
Explore the performance of the top Play Pass games in the UK on Android during Q3 2025, featuring trends in downloads, revenue, and active users.
In the third quarter of 2025, the United Kingdom's Android gaming scene showcased some intriguing trends among the top Play Pass games. Here's a breakdown of the performance of the top five games based on data from Sensor Tower.
RISK: Global Domination from SMG Studio experienced fluctuations in both revenue and user engagement. Weekly revenue peaked at approximately $966 in late August, while downloads varied, reaching a high of around 762 in July. Active users ranged from 5.6K to 9.4K, demonstrating a steady user base.
Pixel Art - Color by Number by Easybrain saw consistent engagement with weekly active users peaking at about 94K in early September. Revenue showed a gradual increase, culminating at $697 by the end of the quarter. Downloads remained stable, with a slight dip mid-quarter, but ended on a positive note at around 3.8K.
Hungry Shark Evolution from Ubisoft Entertainment maintained a steady performance with weekly revenue peaking at $710 in mid-September. Downloads showed minimal fluctuations, averaging around 2.3K. Active users varied, starting at 11.8K and spiking to 15K in late July.
The Battle of Polytopia by Midjiwan AB recorded stable revenue, peaking at $422 in July. Although downloads decreased slightly over the quarter, active users showed a positive trend, reaching 9.2K in early September.
LEGO® DUPLO® World from StoryToys saw a significant increase in active users in August, peaking at 2.5K. Revenue remained steady with a peak of $412 in late September, while downloads fluctuated, reaching a high of 1.9K mid-quarter.
These insights provide a snapshot of the diverse performance dynamics of top Play Pass games in the UK. For a deeper dive into these trends, more comprehensive data can be found at Sensor Tower.